Philosophically, each one of us at Virtu knows that what we build has the power to change a person’s quality of life. This has tremendous meaning to us. We understand that to become a great brand we have to live in people’s hearts and minds, not just on our balance sheet. This compels us to seek virtue in everything we do.

Great companies are founded upon two criteria. The first is a compelling need in the marketplace. The need that inspires Virtu is the natural tendency of solid wood wide plank floors to be unstable when subjected to moisture or humidity. The second criteria is having a workable solution to that compelling need. Virtu has found that solution in 3-ply, True Balanced Construction.

To quote the USDA Forest Products Laboratory Wood Handbook, "The tendency of crossbanded products to warp, as a result of uneven shrinking and swelling caused by moisture changes, is largely eliminated by balanced construction.” The USDA Wood Handbook is the bible of the wood products industry.

We think of our work at Virtu as a beautiful series of experiments, iterations, attempts, trials and errors in the search of delivering extraordinary quality and significant value to our customers. The deeper we go toward delivering on the promise of virtuous quality, the more likely we will discover something of significant value in each and every day. In this way we will meet and ultimately exceed all expectations. Only then will we have lived up to our name, and realize the promise of producing the finest wide plank floors made in America.